About Us

BearThug is a men’s lifestyle brand based in Los Angeles specializing in premium underwear and apparel for the bear community, founded and launched in 2018.

Our underwear and outerwear products are carefully designed for cuddly ruffians of all shapes and sizes (from chasers to chubs) to ensure a look and fit that is comfortable, stylish, provocative, and fun.

In particular, we offer premium underwear made with silky soft modal spandex fabric that is ultra-breathable, 50% more absorbent than cotton, and available in sizes up to 4XL. Our underwear is also proudly designed and manufactured locally in Los Angeles, California.

Our motto being “Attitude, Confidence and Style,” we hope you’ll join us in embracing the BearThug in you!

For more information, see our FAQ.