About Us

BearThug is a men’s lifestyle brand that specializes in producing sexy, premium underwear and swimwear for the bear community—all proudly made in Los Angeles, California.

Our products are carefully designed for cuddly ruffians of all shapes and sizes to ensure a look and fit that is comfortable, stylish, fun, provocative, and full of attitude.

Founded and launched in 2018, we hope to expand our range of products over time with your support and feedback. We are also proud to offer USA-made underwear that is designed and manufactured in our sunny, gritty home of downtown Los Angeles. For more information, see our FAQ.